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What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning-and failed-branding efforts (including Harley-Davidson, Guinness ... Read more
Since Peter Senge published his groundbreaking book The Fifth Discipline, he and his associates have frequently been asked by the business community: "How do we go beyond the first steps of corporate change? How do we sustain momentum?" They know that companies and organizations cannot thrive today without learning to adapt their attitudes and practices. But companies that establish change initiatives discover, after initial success, that even the most promising efforts to transform or ... Read more
In 2003 Harley-Davidson will be celebrating its 100th birthday, confirming the extraordinary staying power of the company founded in Milwaukee by Arthur and Walter Davidson, and Bill Harley. This stands testimony to the unique bond between man and machine: the Harley riders from all strata of society, and the Harley motorcycle. The Flatheads, Knuckleheads, Panheads and Shovelheads, and the customised choppers with their chromed sissy bars and fish-tail exhausts are all compellingly photographed ... Read more
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